Creative direction within the UX design team. Restructuring and rebranding Interfolio's look, feel and experience. Data driven design followed by business goals and understanding our audience. Created and built internal style guide & UI Kit while playing a key role in rethinking how we interact with our audience.
Product design and art direction within the UX/UI design team. Consistently developing and driving the vision of Angie's List digital products, user interface designs and experience. Allowing our consumers to find the best service providers, while promoting and delivering a great user experience. From restructuring our internal UI kit, developing and researching new UI/UX patterns, rebuilding our navigation architecture, to art directing our native mobile applications.
ADESA annual event. Design Proposal was a responsive interactive experience. Setting a new standard for ADESA events.
• Solely created theme and designed new event concept
• Directed development team for proposed results
• UX/UI design
• Custom logo
ADESA LiveBlock Mobile.
New mobile app campaign to launch spring 2014.
• Created and designed various mobile app landing page concepts
• Developed and designed print campaign
• Interactive & UX design
• Custom app icon
• Re-branded the KAR Auction Services HR materials
• Created and designed color palette, fonts, imagery
• New HR print booklet concept
• Designed and developed a multi-channeled cohesive experience
CarBuyCo. An online car buying company.
• Developed and built new brand guide
• Art directed and photographed print campaigns
• Directed project workflow and assisted the development team
• Senior designer on all interactive design comps
• Custom UX/UI designs on form pages
A BioMedical company with a bit if an edge. Proanox delivers outstanding products to athletes and active individuals. My main role here was to help this large start-up company market and design visuals to hit the ground running.
• Packaging design
• Label design
• Marketing strategy
• Brand idenity
Exclusive Lexus Event "view-finder" for select individuals.
• Designed and developed custom print campaign; box design, packaging, image reel.
• Worked with marketing director to come up with an interesting and unique experience for select individuals to receive in the mail.
Email campaign for Toyota Financial Services.
• Designed and delivered email concepts
• Email campaign strategy